Technical SEO is a crucial aspect of modern digital marketing and involves optimizing a website's architecture and technical infrastructure to improve its visibility and rankings in search engines.Technical SEO Specialiststhey are experts in this field and use a variety of tools and techniques to improve a website's performance and user experience. A common service offered by technical SEO specialists is aSEO audit, which involves an in-depth analysis of a website's technical and page elements to identify problems or opportunities for improvement.
One thing that can be confusing for many people when it comes to technical SEO is the sheer number of tools and techniques available. It can be difficult for beginners to know where to start, and that's where this article comes in. In the following paragraphs, we will introduce some essential tools that every beginner needs to get started with technical SEO. Whether you're a business owner looking to improve your website's visibility or a digital marketer looking to specialize in technical SEO, these tools will prove invaluable to you.
II. Keywords-Search-Tools
Keyword research is an important aspect oftechnical SEOas it is all about identifying the most effective keywords to drive relevant traffic to your website. In this section, we will introduce some tools that can help you with keyword research.
- Google Keyword Planner – This is a free tool from Google to help you research and analyze keyword ideas for your website. It provides data on search volume, level of competition, and cost per click for various keywords, which can help you identify the most effective keywords to target. You need a Google Ads account to use the tool, but you can sign up for free.
- Ahrefs Keyword Explorer – Ahrefs is a comprehensive SEO tool that offers a variety of features, including a keyword research tool. With Keywords Explorer, you can find and analyze keywords based on various criteria such as search volume, keyword difficulty and number of results. You can also see the keywords your competitors are ranking for, which can give you ideas for your own keyword strategy. Ahrefs offers a free trial, after which you must purchase a subscription to continue using the tool.
- SEMrush Keyword Magic Tool – SEMrush is another popular SEO tool that offers a wide range of features including the Keyword Magic Tool. This tool lets you find and analyze keywords based on various criteria such as search volume, cost per click, and level of competition. It also lets you build keyword lists and track their performance over time. SEMrush offers a free trial, after which you must purchase a subscription to continue using the tool.
Third-party website auditing tools
The site audit reviews the technical and on-page elements of your site to identify issues or opportunities for improvement. In this section, we'll introduce some tools that can help you with website testing.
- Google Search Console – This is a free tool from Google that allows you to monitor and maintain your website's presence in search results. It provides data on your site's search performance, including the number of clicks, impressions and average position for various keywords. It also alerts you to problems with your site, such as B. Crawl errors or security issues. To use the tool, you need to add your site to your Google Search Console account and verify ownership.
- Screaming Frog SEO Spider – This is a website audit tool that allows you to analyze the technical and on-page elements of your website. It provides data on things like broken links, duplicate content and missing tags that can help you identify and fix issues that may be plaguing you.website performance. The tool is available for purchase and a free version with limited features is also available.
- DeepCrawl – This is a comprehensive website auditing tool that allows you to crawl and analyze your website in detail. It provides data on a variety of on-page and technical elements, including broken links, duplicate content and missing tags, and allows you to customize your crawl to target specific areas of your site. DeepCrawl offers a free trial, after which you'll need to purchase a subscription to continue using the tool.
4. OnPage Optimization Tools
With on-page optimization, the content and structure of your website pages are optimized to improve your visibility and ranking in search engines. In this section, we'll introduce some tools that can help you optimize OnPage.
- Yoast SEO (for WordPress sites) – This is a popular plugin for WordPress sites that allows you to optimize your website’s page elements for search engines. It provides guidance on how to use keywords, meta tags, and content structure, and lets you preview what your site will look like in search results. Yoast SEO is free but also offers a premium version with additional features.
- Moz On-Page Grader – This is a tool provided by Moz that allows you to analyze and optimize your website's on-page elements. It gives you a score based on various factors such as keyword usage, title tags and content quality, and offers recommendations for improvement. Moz offers a free trial, after which you must purchase a subscription to continue using the tool.
- OnPage.org – This is a website auditing tool that allows you to analyze and optimize your website's on-page elements. It provides data on things like keyword usage, meta tags, and content structure, and it lets you compare the elements on your site's page with those of your competitors. OnPage.org offers a free trial, after which you must purchase a subscription to continue using the tool.
V. Link Building Tools
Link building is acquiring quality links from other websites to improve your website's visibility and ranking in search engines. In this section, we will introduce some tools that can help you with link building.
- Ahrefs Backlink Checker – Ahrefs is a comprehensive SEO tool that offers a variety of features including a backlink checker. With Backlink Checker you can see the links pointing to your website and the quality of those links. It also lets you see links pointing to your competitors' sites, which can give you ideas for your own link building strategy. Ahrefs offers a free trial, after which you must purchase a subscription to continue using the tool.
- Link Explorer (from Moz): Link Explorer is a tool provided by Moz that allows you to view the links that point to your site and analyze their quality. It provides data on the authority of the linking sites, as well as the anchor text used in the links. You can use this data to identify link building opportunities and track the effectiveness of your link building efforts. Moz offers a free trial, after which you must purchase a subscription to continue using the tool.
- Google Analytics – This is a free tool provided by Google that allows you to track and analyze your website traffic and performance. Provides data about the sources of traffic to your site, including sites linking to you. You can use this data to see the impact of your link building efforts and identify opportunities for improvement. To use the tool, you need to add the Google Analytics tracking code to your website and set up your account.
MOUNTAIN RANGE. Monitoring and tracking tools
Monitoring and tracking your site's performance is an important aspect of technical SEO as it allows you to see how your efforts are paying off and identify areas for improvement. In this section, we will introduce some tools that can help you with monitoring and follow-up.
- Google Analytics – This is a free tool provided by Google that allows you to track and analyze your website traffic and performance. It provides data on things like the number of visitors, traffic sources and how visitors behave on your site. You can use this data to see how your site is performing, identify trends and patterns, and make informed decisions about your SEO strategy. To use the tool, you need to add the Google Analytics tracking code to your website and set up your account.
- SEMrush Traffic Analysis – SEMrush is a comprehensive SEO tool that offers a variety of features including traffic analysis. This tool allows you to track and analyze your website traffic, including traffic sources and visitor behavior on your website. It also allows you to compare your traffic against your competitors. SEMrush offers a free trial, after which you must purchase a subscription to continue using the tool.
- SERPWatcher (by SERanking): SERPWatcher is a tool provided by SERanking that allows you to track and analyze your website's ranking in search results. It provides data about the keywords your site ranks for, your site's position in search results, and how your site's ranking changes over time. You can use this data to see how your site is performing in search and identify opportunities for improvement. SERanking offers a free trial, after which you must purchase a subscription to continue using the tool.
Diploma
In this article, we've introduced some essential tools every beginner needs to get started with technical SEO. Whether you're a business owner looking to improve your website's visibility or a digital marketer looking to specialize in technical SEO, these tools will prove invaluable to you. We discuss keyword research tools, site audit tools, on-page optimization tools, link building tools, and monitoring and tracking tools, providing examples of popular choices in each category.
It is important to note that technical SEO is an ever-evolving field and new tools and techniques are constantly being developed. As a beginner, it's important to stay current and constantly learn about the latest best practices to effectively optimize your site. While the tools and techniques discussed in this article are a good starting point, there's still a lot to learn about technical SEO and we encourage you to keep exploring and learning about this exciting and important aspect of digital marketing.